This is a men’s suicide prevention campaign: a call to action for men, by men, to drive authentic conversation amongst men and their buddies. This is suicide prevention.

Middle-aged men (45-64) die by suicide
more than anyone else, including young
people and women.

Men are often socialized not to talk about their emotions, and therefore, men as a group may mask their stress and deal with emotional pain through harmful behaviours and actions, and sometimes suicide, instead of seeking help.

As a society we must get better at reaching out to men:

Partners and coworkers can be alert to the warning signs of suicide in the men in their lives. If a man is becoming more irritable, for example, this is a sign to his partner and coworkers that he’s struggling. Individually we can create a safe space through open, non-judgemental conversation and gentle questioning for men to share and express emotions. If you’re worried about someone, reach out.

Visit:
Learn – Buddy up
Learn why men at are risk, warning signs and what you can do to help.